Jacobs Media Strategies posted an article recently on the strong growth of Christian Radio. Many large markets are seeing Christian radio stations post Nielsen ratings that rank them regularly in the top five. KTIS in the Twin Cities has claimed the number one spot for audience share for several months in a row this year. Jacobs says that Christian Music Radio has an astonishing Net Promoter Score (NPS) of 82. (Note: NPS measures customer experiences and brand loyalty.)
The article then captures the reaction from a local media exec, Hubbard Broadcasting VP/Regional Manager, Dan Seeman. He says “It’s very well done, it’s good radio, produced quite well. They’re got resources, marketing, a feeder system for talent and producers at the university.”
So that’s kind of cool.
You can read the full article here